Pam Pam Sydney
We are so thrilled that our first ever Sydney pop-up is in association with the iconic Double Bay boutique Pam Pam.
With a cult following across the Eastern Suburbs and beyond, globetrotter owner Sara Fuller travels the world to curate her collection of the most covetable swimwear brands.
We caught up with her on the opening week of our retail collaboration.
Can you tell us a bit about Pam Pam, to set the scene for our readers around the world?
Pam Pam was launched 3 years ago to fill a much needed void in Australia for luxury summer style.
I had seen that all around the world there were some amazing summer stores who focused on resort wear all year but Sydney did not have such a store.
Having lived in London for 9 years - Heidi Klein was of course a big inspiration for me!
I love the London boutiques and how they transport you from when you enter instantly to somewhere sunny, through their holiday vibe interiors.
We source the best resort labels from around the globe and are now seen as the premier go-to destination for summer style in Australia. I couldn’t be prouder of the brand we have managed to achieve in just 3 years!
What do you love most about Heidi Klein?
I have always loved Heidi Klein for the design, fit and quality. It can not be matched.
Before I opened Pam Pam, I had a Heidi Klein swimsuit which was 5 years old and still looked amazing!
What is your favourite piece in the collection?
My favourite piece is the BB Bandeau One Piece - classic, sporty, flattering and stylish. Very Heidi Klein.
Why do you think this is perfect for the Sydney style set?
We are so excited to have the Heidi Klein store within Pam Pam.
Sydneysiders love to travel the world and look great once there, wether they are holidaying in Puglia, Mykonos or St tropez Heidi Klein will instantly update their wardrobe to be summer chic on arrival.
What’s your favourite holiday destination?
My favourite holiday destination is the South Of France.
I have been lucky enough to have been visiting this beautiful part of the world since I was five years old. I love St Remy in Provence and St tropez for it’s unrivalled beach club chic.
We love seeing our beachwear in your instagram posts from far-flung places...
So don't forget to tag us when you're #WearingHeidiKlein