Design Interview


In the studio with Jo


Designer, Jo Mathieson, gives us an insight into what a typical day looks like in the Heidi Klein
studio, how she got the job and what she’d be if she wasn’t a designer.



Design Interview



If you weren’t a designer, what would you be?
I did an internship at a fashion magazine whilst I was at university and
loved my time there, so I think I would probably have pursued that if I
wasn’t designing.

In the morning, what’s the first thing you do?
I check my emails and then mindlessly scroll through Instagram,
gathering inspiration along the way. I get ready pretty quickly and
usually throw on a cute skirt and tee, grab some
marmite on toast and race out of the door.

You’re responsible for…
Prints, silhouettes, swim, ready-to-wear and accessories... a lot!

How did you get the job?

I worked at Marc Jacobs and Louis Vuitton on catwalk accessories
before moving to Victoria Beckham for two years. It wasn't until I took
some time on travelling in Australia and working freelance that I became
curious in swimwear and knew that's what I wanted to do. Shortly after
being back in London, I met with the team at HK and was offered a job in
the design team.

What don’t people realise about your role?
How many model fittings we do to perfect the final product. Our ethos
at Heidi Klein is all about the perfect fit and secret details, so we spend a
huge amount of time to achieve this. Each piece of swim or clothing goes
through at least 7 fittings to ensure it has the right support, fit and comfort.

What’s a typical day look like?
I get into the design studio at 8:45am, so I have some time to go through
my day ahead, before the office fills up and people need me. I catch up
with the production team first thing and then spend the day researching
new collections, approving prints and lab dips, meeting with our suppliers,
working with the production team in our fits or designing any of the many
products categories we now have at Heidi Klein.

People go to lunch about 12.30/1pm, it’s great to have that time out all together 
and has really helped to create a friendly working environment!

What do you do on an evening?

I usually meet up with friends for dinner - my favourite place at the moment is
Kurobuta on the Kings Road. Sometimes I do just love to go home and
relax with my housemates, especially after a long day.