Heidi Klein Philosophy and Promises

Heidi Klein is all about the details - those you can see and those you can't - to give the wearer a truly transformational swimwear experience

Fit details

We fit each style 7 times to ensure we get it absolutely perfect - we are unique in putting this much emphasis on achieving an impeccable cut, and it shows...

Ultimate adjustability: The foundation of our fit philosophy is flexibility - the ability to offer sizing, support and enhancement bespoke to you - we know that bodies don't neatly fit into a handful of categories. This commitment to flexibility includes:

  • Mix and match sizing
  • Adjustable coverage using unique slider system on our bestselling styles
  • Removable padding
  • Adjustable straps
  • Detachable straps

Secret ingredients: Investment in the most premium, most cutting-edge, and highest quality components - the "behind the scenes" hidden support (underwiring, cups, padding, boning, power mesh, silicone tape) that work hard for you - these are our secret ingredients to deliver you your sleekest silhouette

Tested for real life: Built to last, with unparalleled investment in fabric testing:

  • Vibrancy of colour over time
  • Rigorous SPF and anti-transparency testing
  • Won't deteriorate, bag, or stretch with wear
  • Structured to deliver comfort and confidence no matter how active your beachlife

Craftsmanship: We forge deep relationships with the most respected and innovative manufacturing partnerns in Europe, often family businesses through generations, and tap into their wealth of specialist expertise

Personal Fit Service: To give you the best guidance for your own personal shopping experience, we offer our Fit by Phone service to help you find the perfect style and size when you buy any Heidi Klein items.

Design details

Our design team obsess over colour, texture and finishing touches, combining inspiration for the world's most glamorous beach destinations with fashion-forward swimwear trends

  • Hand-painted prints: our prints are all painstakingly hand-painted by our talented and art-school-trained in-house design team
  • Signature trims and designer hardware: Completely bespoke to us, our beautifully designed trims and hardware accents give an unmistakeably premium finish, including polished wood sea beads, gold and silver dipped bamboo, subtly branded cubes, beaten metallic adjusters. They won't heat up, split, or flake, and feel expensively heavyweight and satisfyingly substantial
  • Bespoke colours: Our rich colours are chosen and blended completely bespoke to us - you won't find our rich shade of navy, or the perfect tan-enhancing coral, anywhere else
  • Italian luxury fabrics: The finest Italian fabrics deliver a luxurious textured look and handfeel, along with premium performance. Oure matte based fabric is the richest and most velvety, and we specify compact fabrics with just the right amount of give, to smooth, shape, and support the structure of each piece, wear after wear

Our promises to you:

  • We work hard for you, behind the scenes, to give you your best beach body
  • We obsess over fit, cut and design; You look effortlessly stylish on the beach
  • We offer the support and coverage you need, without ever compromising on good looks
  • We will never sacrifice substance for style - we know that comfort equals confidence
  • We promise that an investment in Heidi Klein swimwear will pay you back in body confidence, wear after wear